yeah, it's the real book. it does look like cliff's notes if you look at it really fast. :P

it's basically about how different forms of communication (television, speech, written word, etc.) influences how the conversation is carried out through those forms (for instance, a lot of televangelists' sermons are made for entertainment and to attract more viewers, whereas a church that isn't broadcast on tv is more focused on the sacred traditions instead of showing off their huge church or having schemes to pull people in).

i really hope that made sense, haha.